Direct Restaurant Ordering System
We built a custom direct ordering system for Eddy's Cantina in Taiwan, replacing their dependency on high-commission platforms like Uber Eats with a branded ordering experience that gave them full control over customer relationships, promotions, and profit margins.
Visit Live Project
The Challenge
Key pain points and technical constraints that shaped the project scope.
Challenge 01
High commission fees from third-party platforms were significantly reducing profit margins
Challenge 02
No direct customer relationship or data ownership — all managed by aggregators
Challenge 03
Limited control over promotions, discounts, and brand presentation
Challenge 04
Order and delivery management was fragmented across multiple systems
Challenge 05
Payment gateway integration required handling complex callback flows and edge cases
Our Solution
The approach, architecture decisions, and implementation strategy we deployed.
Built a custom direct ordering website with a simplified, low-friction checkout experience
Integrated NewebPay payment gateway with robust callback handling and retry logic
Designed a real-time order management system for kitchen and delivery staff coordination
Implemented delivery assignment and tracking to streamline logistics
Created a custom discount and promotion engine giving the restaurant full pricing control
Tech Stack
Business Impact
- Eliminated third-party commission fees, directly improving margins
- Established direct customer relationships and data ownership
- Delivered a faster, smoother ordering experience vs. aggregator apps
- Gave full control over promotional strategies and discount campaigns
- Streamlined order-to-delivery workflow, improving operational efficiency
Technical Deep Dive
Engineering Highlights
The system was built with scalable API architecture designed for future integrations. Particular attention was paid to payment reliability — handling edge cases like failed payments, callback verification, and order retry logic. The user journey was designed to minimize clicks from menu browsing to order confirmation.
Want results like these for your project?
Share your goals, constraints, and timeline. We will design a delivery plan that maps directly to your business outcomes.
Start a Conversation